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Social Media Marketing

The World Wide Web is a completely different marketplace than it was just a few years ago!  There's a lot of fuss surrounding social media these days.  If you still haven't gotten your feet wet and aren't sure why so many people are making such a big deal about it here are some benefits of social media for your business.

Since approximately ninety percent of the population is visiting social media sites like Facebook and Twitter, getting your brand name all over those sites is imperative today to let people know that you're in business.  It helps to increase your brand recognition.  You can also follow your competitors to see what they are up to; if they offer a deal you can offer a better deal.  Social media marketing allows you to bring attention to your products.  It allows you to pitch your products in a more interactive way that drives traffic to your Web site which, of course, will increase your sales.

Speaking to your customers in a personal way via social network sites will make them feel like they are talking to a friend, not a company. This builds their trust in you and increases your customer loyalty.  They will prefer to do business with you rather than your competition and they will be more likely to recommend your company to others in their social networks. Word-of-Mouth has always been the best advertising.  Social Media marketing is also a great way to conduct market research and it allows you to strengthen your customer service.  It enables you to answer customer questions and concerns in a timely manner.  The benefits go on and on. EricksonGroce|Agency can integrate your Social Media Campaign with your Web site.  The design of your social media strategy may include planning of your entire campaign.  Your e-mail marketing campaign may be your very own list of clients that your social media campaign brought in that allows you to keep in touch with everyone on a regular basis.  We will find groups on the internet and in the social media world who are your target audience.  We will join with them and participate and network with them.  They will become loyal customers that recommend you.  People like to do business with people they know, like and trust.

At EricksonGroce|Agency, we know how to maximize these benefits to improve your bottom line.  Social media marketing is a cost effective and extremely powerful marketing tool that should be used by any business that wants to increase their sales and name recognition. It is a must in today’s digital marketplace and EricksonGroce|Agency can lead you through the process for success!

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