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Social Media Marketing – A Valuable Traffic Source for Your Business!


If you're wondering if social media marketing is right for your business, the verdict is in; YES…social media is a great way to drive repeat business and to attract new customers. Social Media is a valuable traffic source to your website.

Many people get on Facebook and Twitter; they create an account and conclude that they are using social media in their marketing strategy. Without a specific focus on these sites, businesses can waste a lot of time and energy. Social Media should be used to drive a pre-planned campaign. For example, if a mortgage company is trying to get leads by prospects filling out an application to see what they qualify for, an effective social media strategy may be to build a landing page designed to convert the visitor into a lead (fill out the application). The actual content out on Facebook, Twitter, etc., may be a custom Facebook page that highlights ‘How to apply for a loan with the best odds to qualify”. Some of the Twitter and Facebook messages might be distributing general information about loans, but always with the focus of getting prospects to their Facebook page that compels them to ‘click here’ to get started. This button should then send the prospect to the website landing page designed to help them complete that action. This is just one example of how social media marketing can be a great traffic source to your website.

Social Media has changed the way people connect, discover and share information. According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses and organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months. Here are important things you need to know:

Social media is the technology that connects people– whether it’s to share content or just to chat. Social networks, like Facebook and LinkedIn, are the places where 

social interactions happen (discovering & sharing). Social media marketing is the way to use this technology to build relationships, drive repeat business and attract new customers through friends sharing with friends. Sound familiar? That’s because social media marketing is really just word-of-mouth advertising powered by technology. 75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family...49% do this at least weekly. And, we all know, recommendations by friends and family are by far the best for of advertising!

It is Vitally Important to Set Your Goals - It's important that you set goals and understand what you want to achieve from your social media marketing efforts. They should be focused and measurable.

Here are some of the main ways you can use social media to have a big impact on your business:

Spread the Word. Show customers and prospects who you are and what you can do for them. It’s great for brand awareness!

Drive Sales. Give customers offers that are so good they’ll share them with their friends. Your promotions can go viral!

Provide Great Customer Service. Listen and respond to what your customers are saying about you and to you. It’s a wonderful feedback loop and extremely valuable if you accept it with an open mind and the focus of improving your business.

Keep Your Customers Coming Back. Build deeper relationships so customers will get to know, like, and trust you and your products.

Because social media is all about discovering and sharing, every interaction you have through social media has the potential to reach many new people. That’s awesome because social media will ultimately help to spread your message and attract new audiences. Social Media is an effective way to connect with potential customers in a more personal way with the goal of sending them down your sales funnel that has already been designed on your website. If this strategy is designed effectively, and your website sales funnel is good, you will see measurable results on your website.


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Brian Groce is the Senior Technical Partner of Erickson Groce Agency. He has been helping clients in Houston and other cities across the nation optimize their Web sites for higher placement and better ROI.
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