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3 Reasons You MUST Invest in Search Engine Optimization

Let’s face it, the reason why you advertise is so that you can drive people in your doors or get them to call you. Search Engine Optimization achieves these goals very effectively. Once you realize the lower acquisition costs of new clients from Search Engine Optimization as compared to traditional advertising, you will never go back. read more...


Social Media Marketing – A Valuable Traffic Source for Your Business!

If you're wondering if social media marketing is right for your business, the verdict is in; YES…social media is a great way to drive repeat business and to attract new customers. Social Media is a valuable traffic source to your website. read more...


Ten Key Elements to Successful Landing Pages

A landing page is a Web page specifically designed to promote or sell a product or a service. Generally, the landing page is a link the user can click on from a direct marketing e-mail campaign or a pay-per-click ad relevant to the ad campaign in order to receive more information on the products or services being offered. read more...


Mobile Apps - Mobile Web Apps...What's the difference? Which is better for your Business?

2011 was clearly the “year of mobile” with both smart phones and tablet device usage growing rapidly. There are clear arguments for both native applications and mobile websites. While some companies believe that mobile development priorities need to be focused on either a mobile site or a specific application, the reality is that consumers today are using both channels, so an integrated approach is usually the optimal solution. read more...


Using Google Analytics to Monitor Your Marketing Campaign

Google Analytics is an excellent way to track your online success. Review of Google Analytics reports will have a major impact on the success of your site. It’s a comprehensive reporting tool that allows site owners to gather data about website visitors. This data is very important when designing websites because it provides facts about how many visitors the website has, how many page views, the bounce rate, average time on site, traffic sources overview, what pages are most visited and much more. read more...


Optimize Your Local Business in Google Maps with Google Places/Plus

A well optimized Google Places listing offers the lowest risk and highest reward potential of virtually all internet marketing for local business. Listing your physical location in Google Places is essential in today’s retail and business climate. You want your business to come up at the top of the list, when people are using apps and Maps to find your type of product or service. But, more than that, you also want to present your business in its absolute best light, instantly inspiring confidence and trust in potential customers. Google Places can boost your business in many ways. It connects your business with local customers. Ninety seven percent, (97%) of consumers search for local businesses online. By utilizing Google Places your business will be there when consumers are looking for you! read more...


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Brian Groce is the Senior Technical Partner of Erickson Groce Agency. He has been helping clients in Houston and other cities across the nation optimize their Web sites for higher placement and better ROI.
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